Under the proposals, insurers will have to allocate specific responsibility for developing and embedding the culture of their Read more firms to one or more senior managers. The watchdog also plans to introduce new conduct standards for these managers.

“Policyholders are best served by insurance companies with senior managers who can be held to account and who are individually responsible for the decisions they make,” PRA chief executive and BoE Deputy Governor Andrew Bailey said.

Regulators have come under fire from lawmakers for bringing so few bankers to book after lenders had to be bailed out by taxpayers in the 2007-09 financial crisis.

Under the so-called “reversal of burden of proof” proposals for banks, top managers would have to prove to regulators they were unaware of click here or had challenged dubious behaviour at Link the time.

This has alarmed bankers, with two directors of HSBC set to leave the bank because they are unhappy with the new Linkedin rules, Reuters reported last month.

The plans for insurers are slightly different, recognising the differences between the industries, the PRA Reference said.

Regulators would have to show misconduct by an insurance official was deliberate or that behaviour fell below reasonable standards. The sanctions that could be imposed against insurance officials are also in line with those payday Original site loans already available, such as fines, bans and public warnings.

The Association of British Insurers (ABI), an industry body, said it was reassured the plans recognised the differences between banks and insurers.

“We will be working with our members… to ensure that the regime is fit for purpose and ensures a continuing flow of high level talent into the insurance industry,” it said.

The new regime Hyperlink for insurers such as Prudential and Aviva will apply to chief executives, chief finance officers, chief risk officers, heads of internal audit and chief actuaries.

The watchdog will also My company publish a further consultation on how non-executive directors at insurance and banking firms will payday loans come under the new accountability rules.

Digital Marketing Tools And Benefits

2)Article Marketing

Article Marketing has become one of the most essential tools of online Marketing.

Article marketing is a type of advertising in which businesses write short articles related to their respective industry. With the rise of internet marketing, article marketing has subsequently moved up on the ladder and made a move to the online world as well. As in traditional forms of media, online article marketing has served the dual role of providing publishers with what amounts to free content, and advertisers with similarly free advertising. Article marketing has become increasingly popular as a marketing method under the Web 2.0 generation of business on the Internet. There are various Article Marketing websites where Authors post their Articles and promote in the suitable category. These are articles are click very easily noticeable by the Search Engines like Google and Yahoo and this way pulls the readers to the actual website or business. One can achieve a lot of Return investment in Article Marketing.


Blogging evolved to be as the most important tool of digital Marketing over the Internet which gives a target Audience. A blog or weblog is an online diary of events arranged in reverse chronological order. The author of a blog is known as a blogger and writing or maintaining a blog is referred to as blogging. An individual entry or article is called a post and is available in the form of a blog page for the public to read. A blog may have a commentary box for readers to leave comments or opinions. These comments act as stimulus for further conversations.


With the high use of internet worldwide, e-mail marketing has become the easiest way to promote your business worldwide. It is considered as the most quickest and reliable way of promoting a business Worldwide. Email Marketing is the most cheapest and efficient way to promote products & Services.


Short Message Service became available in 1996 for the first time for commercial use. Since then it has become a very useful tool to Promote Products & Services worldwide. The use of SMS will continue to grow as companies turn the service into a critical business function. One of the most important features of SMS/Text messaging is the ability to immediately reach a customer anywhere and its low cost offer insurance the ability to reach customers (external and internal) with a personally targeted message delivered into their pocket in real time.

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13)Instant Messaging through Mobile Phones

Instant Messengers are very popular on computers, now with the advancement of cellular technology it has become possible to connect to MSN, Yahoo!, ICQ and other instant messenger services through mobile phones. Instant Messaging allows a target user to see the benefits or products & Services Instantly creating an Impact on the user. Instant Messaging has really proved to be a winner in Marketing World and is getting high exposure worldwide.

5)Online Brand Monitoring

The internet provides an opportunity for your customers and potential customers to talk freely about your business, your services, your brands and your products through the proliferation of blogs, forums, chat rooms, community , groups , discussion, and news sites. These tools are specifically used to Monitor a brand and its maintain its reputation on the internet. Online Brand Monitoring has really become a key ingredient in Online Marketing Strategies.

12)Banner Ads

When Internet Marketing Started and was in infancy, Banner marketing evolved like a major player on the internet. Banner Advertisement proved to be really popular task in Digital Marketing as they allowed campaigns to be planned, evaluated, and changed

within a matter of days instead of weeks. Business on the Internet developed with these ads and publishing them with various strategy involvements like PAY-PER-CLICK, Click through rates, Statistical Analysis etc. Banner Ads also proved to be the Most Important Factor in building huge and rapid traffic.


RSS is a new Face of Online Marketing/ Digital Marketing. RSS emerged as a creative idea to share the Internet Information with its freshness as Information on Internet became huge to search and distribute. RSS (“Really Simple Syndication” or “Rich Site Summery”), is widely used to deliver content to your website users without any restriction. Using RSS for result oriented marketing can help you integrate your website with your insurance other marketing initiatives, develop winning strategies to drive targeted users to your site and in the process increase overall traffic and sales.

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Professional Marketing Consultant, Internet Marketing Consultant, Digital Marketing Expert, Marketing Strategist


Search Engine Optimization (SEO) is the process of increasing the traffic of visitors to the website from search engines via organic means using different algorithms via natural or un-paid ways. Most Popular SEO platforms are Google and Yahoo Search Engines. People perform various strategies to appear on the front pages of theses search engines which are widely used by customers all over the world. Typically, the earlier (or higher) a site appears in the search click here results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

7)PPC (aka search engine advertising)

Pay per click (PPC) is an Internet advertising model used on websites for Advertisement, in which advertisers pay their host only when their ad is clicked. With search engines like Google and Yahoo, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a read more bidding system. Pay Per Click has become the most popular Advertisement Model for website owners to get target traffic or clicks to their website and pay accordingly per click. A wide click here range of PPC strategies are used on the Internet to get maximum result through PPC Campaign.

8)Multimedia (videocast, podcast, etc.) Marketing

What Internet marketing tools loans can you utilize to convert more sales leads into actual customers? The Answer is Multimedia Marketing tools. Multimedia Marketing contains not only read text and images but also includes video and Audio on high priority. By adding audio and video ingredients to your marketing campaign, you will see your sales conversion rates go high like never with any other Marketing tools. Audio elements include voice-overs, sound effects, and music. Video elements are another tool you can employ in your marketing campaign. You can demonstrate how to use your product through a video. You could even video testimonials from happy customers. A video will allow potential customers to attach a face to the product or services you are selling.


Wikipedia has become the source for knowledge on anything from scientific facts to iconic pop culture art. It started as an Encyclopedia but later proved to be an ocean for getting information of various and diverse topics that exists in the Universe. Wiki Marketing started in a way that people posted information about then or their business and made editable pages. There are ways to promote your business on Wikipedia. In Wiki Marketing You cant be as straightforward as you are in your landing page or banner ad, but there is a way to tap into the marketing potential of this unparalleled source of information.


A website is the best place to put the Information about a business and could be easily available all the time when a user can access internet. Website has become the virtual office of a business over the internet and has become must to have if you want to survive in the hard-shell completive business world. People are spending huge Investment for the design, development, updating and promotion of a website. A highly Interactive, Informative and user centric Website is in heavy demand.

Ever since business has started its manifest on the Internet, Digital Marketing came out with an activity that is must to perform on Internet by users who are heavily dependent on Internet for their business promotion. Digital Marketing in broader terms is the practice of promoting products and services using digital distribution Medium to reach to maximum consumers in a timely, relevant, personal and cost-effective manner.

One needs to know the high end digital tools that are used to Promote Products & Services over the Digital Channels.

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These Tools or Channels are:

1)Social Networks (Facebook, Twitter, Myspace, Delicious)

When you social network, you can prescreen potential customers. You learn what your prospects like and what they dont. That personal relationship you gain when you connect with your potential customer is more valuable than what you would get had you advertised. The Most Important Features that attracts the most in Social Networks are a Profile , A Profile Image, Instant Chatting with friends and people in the Network, scalability to add and interact with like-minded people, Groups discussion etc.

Social Networks like facebook, twitter, Myspace, Delicious, technorati etc has become the most important social Networks that once should explore with great Interest. The Most Important part of Social blog Network Marketing is that they insurance allow a lot more space and functionality to market a person, product or services to greater depth.

Tips To Buy Online Two Wheeler Insurance In India

: Online two wheeler insurance provides you fast access to the insurance policy at affordable premiums. Numerous insurance companies provide affordable bike insurance in India.

Online two wheeler insurance policies are gaining popularity in India. Vehicle insurance has become the need of the hour. The fast-moving traffic, bad road conditions and lack of infrastructural facilities invite road accidents. In fact Original site most number of casualties and vehicle damages in the world take place in India. The level of physical injuries and vehicle damage caused in accidents makes it really expensive.

Life insurance takes care of the medical expenses, auto insurance helps you recover from all sorts of damages caused to the vehicle. Apart from accidents, two wheelers may also fall pray for damage due to natural calamities, theft, fire or terrorist attacks. Good bike insurance in India can save you from all these accidental damages to your beloved vehicles.

Following are a few frequently asked questions about motorbike insurance:

What is online two wheeler insurance?

Auto insurance or vehicle insurance is mandatory for all sorts of Indian vehicles. Insurance plans for two wheelers in India safeguards your vehicle against financial losses and physical damage to your vehicle. Your motorcycle insurance policy is a contract between you and the insurer who provides financial coverage to you and your motorcycle in exchange of predetermined premiums.

Where to buy insurance plans for two wheelers?

These insurance policies are made Front page available by auto dealers at the time of vehicle purchase. If not, then you need to contact a recognized insurance provider and buy insurance policy for your motorbike. The best thing about these insurance policies is they are available online. Online access to various insurance plans gives you click here easy access to affordable policies form the comforts of your home.

What are the types of auto insurance for two wheelers?

There are two basic types of bike insurance in India, namely third-party coverage and comprehensive insurance policy. The third-party coverage is made mandatory by Indian Motor Vehicle Act 1988. It covers all sorts of damages caused Continue… to a third-party vehicle by your own vehicle. It doesnt cover your click here own vehicle. If you want to cover your vehicle against accidental damage, then you need comprehensive motorbike insurance. Along with third-party vehicle, comprehensive insurance provides coverage to your vehicle and you.

How to buy online two wheeler insurance?

Online availability is the biggest benefit Visit the website of these insurance plans. You get to browse through various insurance plans online for free, giving you the freedom to choose the most competitive policy. Following are the important steps for buying for two wheeler insurance online:

Check for the benefits and types of coverage offered by the insurer. Comprehensive vehicle insurance is ideal as it protects you against third party damage and wikipedia personal damages.

Look for flexibility, riders, additional costs and all the terms and conditions of various insurance companies before choosing one hastily.

Check whether your insurance policy provides liability for bodily injuries, property damage, co-passenger and your own vehicle, medical coverage and damage caused in collision.

Apart from accidents, the policy should also offer protection and comprehensive coverage against natural calamities, theft and damage to the vehicle in terrorist attacks.

Consider buying add-on covers for electrical and non-electrical parts of the vehicle. Also check for the list of nationwide servicing centers to avail cashless claims.

Carefully read the terms and conditions of the Link here… insurer that explain all the details about View publisher site policy term, insurance premiums, no claim bonus and the option for online payment and renewal.

About the Author:

Berkshire View Insurance is a leading online car insurance company in India. Check out their policy cover for two wheeler insurance, car insurance, commercial vehicle insurance and online insurance for other automobiles at very affordable rates.

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